[REMOTE] Performance Marketing Specialist (Agency exp req)
Location: Remote (Must reside in ET, CT, or MT time zones)
Salary: $65,000 - $70,000 base + performance bonus
Benefits: Health/Dental insurance stipend, Paid development time, Generous PTO, and more
Job Type: Full-Time
Hours: M-F 9 AM - 5 PM ET 
Start Date: ASAP
Sponsorship: Not available

[REMOTE] Performance Marketing Specialist (Agency exp req) Description

Are you someone who finds satisfaction in clean data, accurate tracking, and finely tuned campaigns? Do you enjoy solving puzzles with digital tools and proving what’s working and what’s not? If you’re the kind of marketer who thrives on precision and loves making data actionable, this could be the role for you.

Our client, a leading healthcare marketing agency, is looking for a Remote Performance Marketing Specialist to join their remote team. Reporting to the Paid Search Director, you'll manage paid search campaigns, build out attribution models, and optimize local SEO strategies across a portfolio of healthcare clients. You’ll succeed in this role through sharp attention to detail, analytical thinking, and technical execution. Our client values independence, curiosity, and a hunger to grow — ideal for marketers who thrive in accountable, self-managed settings. This is an exciting opportunity to make a measurable impact on patient access to care while growing alongside a collaborative team.

[REMOTE] Performance Marketing Specialist (Agency exp req) Responsibilities

•    Manage and optimize Google and Bing Ads campaigns for healthcare clients
•    Build and analyze GA4, Tag Manager, and CRM-integrated attribution models
•    Conduct keyword audits, prune negative keywords, and track ROAS & CPL
•    Implement and troubleshoot tracking for forms, calls, and CRM uploads
•    Create dashboards integrating Google Ads, GA4, CallRail, and CRM data
•    Execute local SEO strategies and GBP optimization for multi-location clients
•    Collaborate with SEO/content teams to support technical and on-page SEO
•    Support paid social campaigns and manage Meta Pixel tracking
•    Run A/B tests to improve ad performance and conversion rates
•    Maintain data integrity and ensure accurate offline conversion tracking

[REMOTE] Performance Marketing Specialist (Agency exp req) Qualifications

•    2+ years of PPC & SEO digital marketing experience in an agency environment required
•    2+ years of Analytics and Conversion tracking experience required
•    Google Ads and Google Tag Manager experience required
•    Call tracking tools (e.g., CallRail, Invoca) experience required
•    Strong GA4 and reporting tools (e.g., Looker Studio) experience required
•    Understanding of local SEO and Google Business Profile optimization required