Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.)
Location: Long Island, NY near Manhasset (1 block away from LIRR stop)
Salary: $70,000 - 90,000  +  Performance Bonus  
Benefits: Optional Health Insurance Plan, Holidays, PTO + Sick Days
Job Type: Full-Time; Hybrid - 2 days WFH/week
Typical Hours: Monday-Friday, 40 hours/week
Start Date: ASAP
Sponsorship is not available

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.) Description

Our client, a locally owned luxury retailer, is looking for a Social Media Specialist to join their team on Long Island near Manhasset, NY - a convenient ride from Manhattan, and located 1 block away from LIRR stop. You’ll play a key role in transitioning their marketing efforts in-house – developing and executing creative social strategies that elevate brand visibility, strengthen customer engagement, and drive D2C growth. You’ll build and manage strategic content calendars across Instagram, TikTok, Facebook, and YouTube, creating visually compelling, on-brand content that captures the luxury lifestyle. You’ll collaborate with creative, eCommerce, and merchandising teams to ensure social content aligns with product launches, promotions, and overall business goals. This is a highly visible role where your creativity and execution will directly impact brand growth and customer connection.

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.) Responsibilities

•    Build and manage content calendar across key social platforms
•    Lead daily community engagement and conversation across channels
•    Create and publish engaging posts, stories, reels, and video content
•    Track, analyze, and report on performance metrics; optimize content based on insights
•    Collaborate with internal teams to gather content and align messaging
•    Stay ahead of trends in luxury, retail, and social media to keep content fresh and relevant

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.) Qualifications

•    3+ years of social media management for retail or D2C product brand experience required
•    Strong writing and creative skills for social media content required
•    Proficiency with Canva or Adobe Creative Suite required
•    Familiarity with Later, Buffer, or similar scheduling tools required
•    Experience with social analytics tools such as Zoho, native insights, or Google Analytics required